amstel Logo

About amstel

A circular, medallion-style beer badge with a thick gold outer ring and a white inner field. The lower half contains a deep red semicircular panel; centered across the badge is the bold serif wordmark "AMSTEL" in black with a gold outline. Above the wordmark sits a small heraldic shield/crest (blue shield with a red central A) topped by a crown and flanked by two stylized lions. Small copy appears above the wordmark reading "QUALITY PRODUCT" and inside the red panel the words "BEER" and "LAGER" are visible.

The outer gold ring contains circular embossed text around its perimeter. Decorative barley/wheat motifs and thin concentric gold outlines give the mark a traditional, heritage brewery appearance with a classic, engraved/badge look.

What's in it: shield two lions crown wheat/barley

Shapes: circular badge semicircle crest/shield banner/wordmark

Style: traditional heraldic badge vintage embossed

Text in logo: AMSTEL

A traditional, heraldic beer badge evoking brewery heritage, quality and a royal/regal association (crest and crown).