Auchan rus Logo

A bold red Cyrillic wordmark reading "Ашан" rendered in thick, rounded letterforms. A stylised red bird sits on the leftmost letter: the bird has a bright green wing and green legs, a small yellow beak, and a tiny dark eye. The bird overlap...

Logo

Red Cyrillic 'Ашан' wordmark with a red bird (green wing, yellow beak) perched on the first letter.
Auchan rus logo

About Auchan rus

A bold red Cyrillic wordmark reading "Ашан" rendered in thick, rounded letterforms. A stylised red bird sits on the leftmost letter: the bird has a bright green wing and green legs, a small yellow beak, and a tiny dark eye. The bird overlaps the first character so its body is integrated with the wordmark.

The design is flat and highly graphic with no gradients or outlines; colour contrast (red primary, green accent, yellow beak) and simplified shapes give the logo a friendly, approachable appearance suitable for retail signage.

What's in it: bird

Shapes: rounded wordmark bird silhouette letterform

Style: flat minimalist bold playful graphic

Text in logo: Ашан

A small bird perched on the wordmark, visually suggesting approachability and friendliness.

Categories

Business
Commerce Business Auchan Rus

Colors

Extracted from the image. How we pick the colors →

Red
#E51B23 · primary
Green
#00A651 · accent
Yellow
#FFD100 · accent
Black
#000000 · accent

Auchan rus Logo History

Auchan is a French multinational retail group founded in 1961 by Gérard Mulliez. It operates hypermarkets and supermarkets internationally and uses a stylised bird combined with its wordmark as a long-standing brand mark; in Russian markets the name is rendered in Cyrillic as "Ашан."

Frequently asked

Which brand is this logo for?

This is the logo for Auchan, shown here in its Russian/Cyrillic form 'Ашан'.

What does the text say?

The text is the Cyrillic word 'Ашан'.

What do the colours and bird represent?

Visually the bird and bright colours convey a friendly, approachable retail identity; there is no explicit symbolism stated in the mark itself.

Similar logos