Auchan Logo
A bold, red sans‑serif wordmark reading "Auchan" with a stylized bird graphic integrated at the left side of the logotype. The bird sits across the left stroke of the initial capital A and faces right; the bird is shown in a contrasting gre...
Logo
About Auchan
A bold, red sans‑serif wordmark reading "Auchan" with a stylized bird graphic integrated at the left side of the logotype. The bird sits across the left stroke of the initial capital A and faces right; the bird is shown in a contrasting green with a small white eye, creating a two‑color motif against a white background.
Letterforms are smooth, rounded and heavy-weight, giving a compact, modern retail wordmark. The overall mark is flat and minimalist, relying on the red wordmark and the small green bird as its primary visual elements.
What's in it: bird
Shapes: wordmark stylized bird silhouette capital initial (A) rounded lowercase letterforms
Style: modern flat minimalist bold sans-serif playful
Text in logo: Auchan
A small bird perched on the initial letter, evoking friendliness, approachability and a light, agile character.
Colors
Extracted from the image. How we pick the colors →
Auchan Logo History
Auchan is a French multinational retail group founded in 1961.
Frequently asked
What colors are used in this logo?
Primarily a vivid red for the wordmark with a contrasting green used for the small bird; the mark also uses white for the bird's eye/background.
Is there any pictorial element aside from text?
Yes — a small, stylized bird is integrated at the left side of the wordmark, perched on the initial A.
What industry does this logo represent?
Retail / supermarket.
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