Basf Logo
A solid rectangular blue field contains a left-aligned geometric icon and a bold white wordmark with a short white tagline beneath. The icon is made of a larger pale-lilac square, a small darker-blue square to its right, then the bold upper...
Logo
About Basf
A solid rectangular blue field contains a left-aligned geometric icon and a bold white wordmark with a short white tagline beneath. The icon is made of a larger pale-lilac square, a small darker-blue square to its right, then the bold uppercase wordmark. The background blue fills the entire rectangle.
The wordmark is a heavy, modern sans-serif reading "BASF" in white; beneath it, in smaller white sentence-case type, is the tagline "We create chemistry." The overall look is flat, corporate and highly legible at a distance.
Shapes: rectangle (background panel) large square small square wordmark
Style: modern flat minimalist bold sans-serif corporate
Text in logo: BASF — We create chemistry
Geometric squares evoke modular building blocks or precision; overall a corporate, industrial/technical impression consistent with chemistry or manufacturing.
Colors
Extracted from the image. How we pick the colors →
Basf Logo History
Founded in 1865 in Mannheim, Germany as Badische Anilin- und Soda-Fabrik; now a global chemical company headquartered in Ludwigshafen, Germany.
Frequently asked
What do the squares mean in this logo?
Visually the squares act as a simple geometric icon suggesting modular building blocks or precision; they form part of a minimal corporate mark.
What are the main colours used?
A deep royal blue background, white for the wordmark and tagline, and a pale-lilac square plus a smaller medium-blue square as accents.
Which industry does this logo represent?
It’s used by a company in the chemical/industrial manufacturing sector.
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