Blue ray Disc Logo

A flat, light-cyan blue stylized mark sits above an italic wordmark. The mark is a lowered-case 'b' formed from a thick curved stroke that opens into an elongated elliptical swoosh to the right, suggesting a ring or spinning disc. Below th...

Logo

Light-blue stylized 'b' swirl above the italic wordmark "Blu-ray Disc"
Blue ray Disc logo

About Blue ray Disc

A flat, light-cyan blue stylized mark sits above an italic wordmark. The mark is a lowered-case 'b' formed from a thick curved stroke that opens into an elongated elliptical swoosh to the right, suggesting a ring or spinning disc.

Below the mark is a slanted, geometric sans-serif wordmark reading "Blu-ray Disc" with a hyphen and a small superscript ™ to the right. The design is two-color (blue on white) and overall minimalist, emphasizing motion and a circular form.

What's in it: lowercase 'b' (stylized) disc / spinning ring (abstract)

Shapes: stylized lowercase 'b' elliptical swoosh / ring italic wordmark

Style: modern minimalist flat italic geometric

Text in logo: Blu-ray Disc

Visually evokes an optical disc and motion (spinning/speed) via a curved 'b' and sweeping ring.

Categories

Technology
Blue Ray Disc Movies Technology Japan Blue Ray Disc

http://www.blu-raydisc.com

Colors

Extracted from the image. How we pick the colors →

Blu-ray cyan
#00AEEF · primary
White
#FFFFFF · secondary

Blue ray Disc Logo History

This is the logo used to identify the Blu-ray optical disc format; it is used by the Blu-ray Disc Association for packaging and branding of Blu-ray media. The Blu-ray format launched for consumers in 2006.

Frequently asked

What does the curved mark represent?

The curved 'b' and sweeping ring visually suggest an optical disc and the sense of spinning/motion.

Is this the official Blu-ray logo?

Yes — this mark and wordmark are used to identify Blu-ray Disc media by the Blu-ray Disc Association.

What colors are used?

A single light cyan/blue on a white background; the cyan is the primary brand color.

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