Chedraui Logo

Centered inside a white rounded-rectangle field is a geometric, all-orange pictogram of three stylized human figures in a diagonal, forward-leaning arrangement; the front figure is pushing a small two-wheeled shopping cart. Beneath the pict...

Logo

Three stylized orange shoppers with a cart above blue 'CHEDRAUI' and an orange band reading 'cuesta menos'.
Chedraui logo

About Chedraui

Centered inside a white rounded-rectangle field is a geometric, all-orange pictogram of three stylized human figures in a diagonal, forward-leaning arrangement; the front figure is pushing a small two-wheeled shopping cart. Beneath the pictogram is a blue, blocky, condensed wordmark reading "CHEDRAUI".

At the bottom is a wide orange horizontal band with rounded corners that spans the width; inside that band, in lowercase white type, is the phrase "cuesta menos." The overall composition uses flat, solid colors and simple geometric shapes.

What's in it: stylized human figures (family/group) shopping cart

Shapes: rounded rectangle (overall field) horizontal band geometric human silhouettes shopping cart wordmark

Style: geometric flat minimalist corporate two-tone

Text in logo: CHEDRAUI; cuesta menos

Evokes family shopping, movement/forward progress and affordability (reinforced by the "cuesta menos" band).

Categories

Business
Chedraui Commerce Business Mexico

Colors

Extracted from the image. How we pick the colors →

Orange
#F68A1E · primary
White
#FFFFFF · secondary
Blue
#0A5AA8 · secondary
Navy (border)
#0B1B4D · accent

Chedraui Logo History

Chedraui is a Mexican supermarket/grocery retail chain that uses the Spanish tagline "cuesta menos" ("costs less") as part of its branding.

Frequently asked

What does the pictogram show?

Three geometric, forward‑leaning human figures with the front figure pushing a small shopping cart.

What does 'cuesta menos' mean?

It is Spanish for 'costs less', used here as a discount/affordability tagline.

What industry uses this logo?

Grocery retail / supermarket.

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