Coca-Cola Logo
Centered on a solid red square background is the white, flowing Coca‑Cola Spencerian script wordmark. The word "Enjoy" appears in smaller white sans-serif text above the left side of the script, and the small legend "Trade‑mark ®" sits belo...
Logo
About Coca-Cola
Centered on a solid red square background is the white, flowing Coca‑Cola Spencerian script wordmark. The word "Enjoy" appears in smaller white sans-serif text above the left side of the script, and the small legend "Trade‑mark ®" sits below the script.
A white curving ribbon/wave cuts across the lower portion of the composition and a thin black wavy band appears along the bottom edge, giving a sense of movement like a flowing liquid or ribbon. The overall treatment is high-contrast and flat, emphasizing the cursive wordmark against the red field.
Shapes: square background script wordmark curved ribbon/wave small registered mark (®)
Style: classic script bold flat retro
Text in logo: Enjoy Coca-Cola Trade-mark ®
The flowing ribbon/wave and cursive script evoke movement, liquid/refreshment and a long-established heritage.
Colors
Extracted from the image. How we pick the colors →
Coca-Cola Logo History
Coca‑Cola's Spencerian script wordmark dates to the late 19th century (Frank M. Robinson designed the script when the drink was introduced in 1886). The white curved ribbon device (often called the "Dynamic Ribbon") became an established element of Coca‑Cola branding during the 20th century.
Frequently asked
What exact text appears in the logo?
The visible text reads: "Enjoy Coca-Cola Trade-mark ®".
What are the dominant colours and hex codes?
Primary red #E41B17, white #FFFFFF, and a small black accent #000000.
What does the ribbon/wave element suggest visually?
It suggests movement or flowing liquid and acts as a dynamic ribbon accent beneath the wordmark.
Similar logos
Coca-Cola Zero
- red
- black
- maroon
- silver
- teal
New logo 2008 Worldwide - different zero script
View Logo
