Dainese Logo

A bold, flat red emblem sits to the left of a lowercase wordmark. The emblem is a rounded, inverted triangular/shield shape with two inward-pointing triangular cutouts near the top that form eye-like negative space and a central vertical no...

Logo

Red stylised horned shield emblem left of lowercase "dainese" wordmark.
Dainese logo

About Dainese

A bold, flat red emblem sits to the left of a lowercase wordmark. The emblem is a rounded, inverted triangular/shield shape with two inward-pointing triangular cutouts near the top that form eye-like negative space and a central vertical notch at the top, producing a stylised horned or mask-like face.

To the right of the emblem is the brand wordmark in simple, geometric lowercase letters: "dainese". The overall look is minimal, high-contrast and designed for strong recognition at small sizes.

What's in it: stylised horned face / devil mask shield

Shapes: rounded inverted triangle / shield curved horns / crown-like top negative-space triangles wordmark

Style: minimalist flat geometric bold monochrome-accent

Text in logo: dainese

The horned, shield-like emblem visually evokes protection and aggressiveness — suitable for motorsports or protective gear.

Colors

Extracted from the image. How we pick the colors →

Dainese red
#E21B22 · primary
Black (wordmark/negative detail)
#000000 · secondary
White (background)
#FFFFFF · accent

Dainese Logo History

Dainese is an Italian company founded by Lino Dainese in 1972, known for motorcycle protective clothing and motorsport safety equipment. The stylised horned/shield emblem is widely used as the brand's signature mark.

Frequently asked

What company uses this logo?

Dainese, an Italian manufacturer of motorcycle protective clothing and motorsport safety equipment.

What does the emblem represent visually?

A horned, mask-like face set inside a rounded triangular shield, suggesting protection and aggressiveness.

What are the main colours in the logo?

A vivid red emblem with black wordmark on a white background.

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