DJI Logo

A bold, flat blue wordmark reading "dji" in a highly stylized, lowercase geometric type. The glyphs are joined: the "d" and "j" share a continuous stroke with a pronounced rounded corner on the left, while the "j" and "i" are represented by...

Logo

Blue stylized lowercase 'dji' wordmark with connected, slanted glyphs on white background.
DJI logo

About DJI

A bold, flat blue wordmark reading "dji" in a highly stylized, lowercase geometric type. The glyphs are joined: the "d" and "j" share a continuous stroke with a pronounced rounded corner on the left, while the "j" and "i" are represented by two parallel, slightly slanted rectangular bars at the right.

The mark leans slightly forward, giving a sense of forward motion. The design is minimalist and geometric with smooth, rounded terminals and uniform stroke thickness, all rendered in a single solid blue on a white background.

Shapes: wordmark rounded rectangle strokes parallel vertical bars connected glyph

Style: modern minimalist geometric flat bold

Text in logo: dji

Forward motion and technology (conveyed by the slanted, streamlined letterforms and parallel bars).

Categories

Colors

Extracted from the image. How we pick the colors →

Blue
#1E73C9 · primary
White
#FFFFFF · secondary

DJI Logo History

DJI (Dà-Jiāng Innovations) is a Chinese company founded in 2006 in Shenzhen by Frank Wang (Wang Tao). It became the leading manufacturer of consumer and professional drones, camera gimbals, and aerial imaging systems.

Frequently asked

Which company uses this logo?

DJI, a leading manufacturer of consumer and professional drones and aerial imaging equipment.

What do the shapes in the logo suggest?

The slanted, connected letterforms and parallel bars suggest forward motion and a technology focus.

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