Farmers Insurance Logo
A centered emblem sits above a two-line wordmark. The emblem is a half-circle (semicircular blue field) containing a white, multi-point starburst or petal shape with a small red shield placed in front of the starburst at the semicircle's lo...
Logo
About Farmers Insurance
A centered emblem sits above a two-line wordmark. The emblem is a half-circle (semicircular blue field) containing a white, multi-point starburst or petal shape with a small red shield placed in front of the starburst at the semicircle's lower center. The semicircle shows a darker blue outer arc and a slightly lighter blue interior.
Below the emblem, the brand name appears in two stacked lines: a large, uppercase blue wordmark reading "FARMERS" and a smaller uppercase red wordmark reading "INSURANCE." The overall layout is symmetric, geometric and flat in appearance.
What's in it: shield sunburst
Shapes: semicircle starburst shield wordmark
Style: modern minimalist flat geometric corporate
Text in logo: FARMERS INSURANCE
A shield (protection/security) placed over a radiating/starburst element (suggesting a rising sun or energy) — visually evoking protection and stability.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What text appears in the logo?
The logo shows 'FARMERS' in large blue uppercase letters with 'INSURANCE' below in smaller red uppercase letters.
What are the main visual elements?
A blue semicircular emblem containing a white starburst and a red shield, above the two-line wordmark.
What are the primary colors used?
Deep blue (primary), a lighter blue accent, red (secondary), and white.
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