GENERALI SEGUROS Logo

A horizontal corporate mark in a single red tone on a white background. At left is a square badge containing a heraldic winged lion standing on its hind legs and holding a small book; the lion and book are rendered as a solid red silhouette...

Logo

Red winged-lion emblem (Lion of Saint Mark) left of 'GENERALI' serif wordmark and smaller 'Companhia de Seguros' text.
GENERALI SEGUROS logo

About GENERALI SEGUROS

A horizontal corporate mark in a single red tone on a white background. At left is a square badge containing a heraldic winged lion standing on its hind legs and holding a small book; the lion and book are rendered as a solid red silhouette with internal line details. To the right is a large serif wordmark "GENERALI" in the same red, and beneath that, a smaller red serif tagline reading "Companhia de Seguros." A tiny red rectangular sublabel at the lower-left of the badge reads "GENERALI GROUP." The overall layout is left-aligned and balanced, using a classic, formal typographic treatment.

What's in it: winged lion (Lion of Saint Mark) book (held by lion)

Shapes: square badge heraldic winged-lion silhouette rectangular sublabel serif wordmark horizontal composition

Style: classic heraldic serif corporate flat

Text in logo: GENERALI; GENERALI GROUP; Companhia de Seguros

A winged lion (Lion of Saint Mark) suggests protection, authority and historical/traditional roots; the serif wordmark reinforces a formal, established corporate identity.

Categories

Finance
Commerce Finance Services Italy Generali Seguros

https://www.generali.es

Colors

Extracted from the image. How we pick the colors →

Generali red
#B71C1C · primary
White
#FFFFFF · secondary
Deep red (accent/shadow)
#8E0F10 · accent

GENERALI SEGUROS Logo History

Assicurazioni Generali (commonly known as Generali) is an Italian insurance group founded in 1831; the winged lion is the Lion of Saint Mark, a historic Venetian symbol used by the company as its emblem.

Frequently asked

What company uses this logo?

This is the logo of Generali, an Italian insurance group (Assicurazioni Generali).

What does the winged lion represent?

The winged lion is the Lion of Saint Mark, a historic Venetian symbol evoking protection, authority and tradition.

What are the primary brand colors?

The mark uses a distinctive red as its primary color (approx. #B71C1C) on a white background.

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