Giant Logo
A bold, italic uppercase wordmark reading "GIANT." in a saturated medium-blue. The letters are thick and slanted forward; the wordmark sits to the right of a circular emblem. The emblem is a solid blue disk cut by a white curved S-like swoo...
Logo
About Giant
A bold, italic uppercase wordmark reading "GIANT." in a saturated medium-blue. The letters are thick and slanted forward; the wordmark sits to the right of a circular emblem. The emblem is a solid blue disk cut by a white curved S-like swoosh that creates two crescent shapes inside the circle.
Overall the mark is minimalist and modern, using a single blue hue and white negative space to create a sense of motion and speed. There is a small blue dot or period immediately after the wordmark.
What's in it: abstract wave / swoosh
Shapes: circle wordmark curved swoosh crescent shapes
Style: modern minimalist bold italic geometric
Text in logo: GIANT.
The circular emblem with a curved swoosh and the forward-leaning italic wordmark visually evokes motion, speed and forward movement.
Colors
Extracted from the image. How we pick the colors →
Giant Logo History
Giant (Giant Manufacturing Co., Ltd.) is a well-known bicycle manufacturer founded in Taiwan in 1972; the brand is internationally recognized for bicycles and cycling equipment.
Frequently asked
Which industry uses this logo?
This logo is used by a company in the bicycle / cycling industry.
What do the circle and swoosh represent?
Visually they suggest motion and forward momentum through a curved, wave-like negative space inside a circular emblem.
What are the main colours?
A single medium-blue and white (negative space) are the dominant colours.