Giant Logo

A bold, italic uppercase wordmark reading "GIANT." in a saturated medium-blue. The letters are thick and slanted forward; the wordmark sits to the right of a circular emblem. The emblem is a solid blue disk cut by a white curved S-like swoo...

Logo

Blue circular swoosh emblem left of bold italic "GIANT." wordmark.
Giant logo

About Giant

A bold, italic uppercase wordmark reading "GIANT." in a saturated medium-blue. The letters are thick and slanted forward; the wordmark sits to the right of a circular emblem. The emblem is a solid blue disk cut by a white curved S-like swoosh that creates two crescent shapes inside the circle.

Overall the mark is minimalist and modern, using a single blue hue and white negative space to create a sense of motion and speed. There is a small blue dot or period immediately after the wordmark.

What's in it: abstract wave / swoosh

Shapes: circle wordmark curved swoosh crescent shapes

Style: modern minimalist bold italic geometric

Text in logo: GIANT.

The circular emblem with a curved swoosh and the forward-leaning italic wordmark visually evokes motion, speed and forward movement.

Colors

Extracted from the image. How we pick the colors →

Medium blue
#0077C8 · primary
White (negative space)
#FFFFFF · secondary

Giant Logo History

Giant (Giant Manufacturing Co., Ltd.) is a well-known bicycle manufacturer founded in Taiwan in 1972; the brand is internationally recognized for bicycles and cycling equipment.

Frequently asked

Which industry uses this logo?

This logo is used by a company in the bicycle / cycling industry.

What do the circle and swoosh represent?

Visually they suggest motion and forward momentum through a curved, wave-like negative space inside a circular emblem.

What are the main colours?

A single medium-blue and white (negative space) are the dominant colours.

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