Harley Davidson Motor Clothes Logo

Logo

Harley Davidson Motor Clothes logo

About Harley Davidson Motor Clothes

A detailed, illustrated bald eagle shown front-facing with wings fully spread, talons tucked and feathers shaded in white, brown and black. Centered over the eagle's chest is a black and orange bar-and-shield emblem containing the stacked words "MOTOR" (top), "HARLEY-DAVIDSON" (central bar), and "CLOTHES" (bottom).

Below the shield is a flowing, blue-gray ribbon banner that reads "AN AMERICAN LEGEND" in uppercase. The overall composition is emblematic and tightly integrated — the eagle's wings extend horizontally beyond the shield and banner, creating a symmetrical, badge-like layout.

What's in it: eagle shield (bar-and-shield) ribbon/banner

Shapes: spread eagle bar-and-shield curved ribbon/banner horizontal wordmark symmetrical emblem

Style: detailed illustration vintage emblem bold patriotic

Text in logo: MOTOR HARLEY-DAVIDSON CLOTHES AN AMERICAN LEGEND

Visually evokes American heritage and strength through a spread bald eagle, plus a classic motorcycle emblem (bar-and-shield) and a banner proclaiming "An American Legend."

Colors

Extracted from the image. How we pick the colors →

Harley orange

#FF6600 · primary

Black

#000000 · primary

White

#FFFFFF · secondary

Brown (feather shading)

#8B5A2B · accent

Slate blue-gray (ribbon)

#8EA0A8 · accent

Harley Davidson Motor Clothes Logo History

Harley-Davidson, founded in Milwaukee in 1903, is an iconic American motorcycle manufacturer. The bar-and-shield mark is the company's long-standing emblem; this variant pairs it with an eagle and the "Motor Clothes" wording to identify Harley-Davidson's apparel/merchandise line.

Frequently asked

What does the eagle in the logo represent?

The eagle visually represents American heritage, freedom and strength; it is used here as a patriotic emblem around the bar-and-shield.

Where is this logo typically used?

This variant appears on Harley-Davidson Motor Clothes apparel and merchandise, combining the brand's bar-and-shield with an eagle and a promotional ribbon.