Havaianas Logo

About Havaianas

A bold, all-lowercase red wordmark set in a custom, organic type. Letterforms are rounded with playful, slightly irregular counters and connected/near-joined strokes that give a casual, hand-drawn feel. The i-dots are rendered as small geometric diamond shapes rather than round dots.

The mark is flat (no gradients) and appears on a white background; the red fills are solid with small darker edge accents visible around some letters. Overall the treatment reads informal and energetic rather than formal or geometric.

Shapes: wordmark lowercase letters connected/near-joined letterforms rounded terminals diamond-shaped tittle (i dot)

Style: bold custom type playful casual flat

Text in logo: havaianas

Playful, casual and energetic — evokes an informal, friendly brand identity (lifestyle/beachwear associations are suggested by the relaxed, hand-drawn wordmark).