Heinz Logo

A bright red, keystone-shaped badge with a slightly curved top edge and inward-sloping sides. The shape is a flat, solid red field with a thin darker-red edge visible along the top curve. Centered on the badge is a white, serifed cursive w...

Logo

Red keystone-shaped badge with white cursive "Heinz" wordmark.
Heinz logo

About Heinz

A bright red, keystone-shaped badge with a slightly curved top edge and inward-sloping sides. The shape is a flat, solid red field with a thin darker-red edge visible along the top curve.

Centered on the badge is a white, serifed cursive wordmark reading "Heinz" in an oblique/italic style. The lettering is bold and flowing, with a distinct capital H and a tail on the final "z"; there are no additional symbols or graphics.

What's in it: wordmark

Shapes: keystone badge curved trapezoid wordmark

Style: bold flat vintage badge script high-contrast

Text in logo: Heinz

Conveys a classic, heritage food-brand badge — familiar, trustworthy and product-focused.

Categories

Food and Drink
Heinz Food And Drinks

http://www.kraftheinzcompany.com

Colors

Extracted from the image. How we pick the colors →

Bright Red
#E41B23 · primary
White
#FFFFFF · secondary
Dark Red (edge)
#C4161C · accent

Frequently asked

What word is shown in the logo?

The wordmark reads "Heinz".

What are the main colors?

Bright red background with white lettering and a thin darker-red edge.

Are there any pictorial symbols besides the text?

No — the design is a badge-shaped red field containing only the white wordmark.

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