H&M Logo
A bold, handwritten-style red wordmark made of three characters: a stylized 'H', a small ampersand, and a tall 'M'. The letters are rendered in a brush/marker-like script with visible variation in stroke width and slightly rounded, pointed...
Logo
About H&M
A bold, handwritten-style red wordmark made of three characters: a stylized 'H', a small ampersand, and a tall 'M'. The letters are rendered in a brush/marker-like script with visible variation in stroke width and slightly rounded, pointed terminals.
The mark is slanted/italic to the right and feels casual and energetic. Letter spacing is tight—the ampersand sits small and centered between the two tall, diagonal strokes of the H and the M—producing a compact, easily recognisable silhouette on a light or transparent background.
Shapes: wordmark handwritten letterforms ampersand slanted strokes brush-like strokes
Style: handwritten script bold minimalist monochrome slanted/italic
Text in logo: H&M
Bold, energetic and fashion-focused — the red, brush-like script evokes casual style and immediacy.
Colors
Extracted from the image. How we pick the colors →
H&M Logo History
H&M began as Hennes, a Swedish women's clothing store founded by Erling Persson in Västerås in 1947; after acquiring Mauritz Widforss in 1968 it adopted the Hennes & Mauritz (H&M) name and evolved into an international apparel retailer headquartered in Stockholm.
Frequently asked
Does this logo include text or an icon?
It is a text-based wordmark reading 'H&M' in a handwritten/script style.
What is the main color?
A bright red brushstroke color is the primary color; the background is white/transparent.
What style is the lettering?
Handwritten/brush script with bold, slanted strokes and a small ampersand between the letters.
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