Hollister Logo

A solid black silhouette of a flying seagull rendered in a simple, stylized form. The bird is shown in profile with curved, tapered wings and a slightly forked tail; there is no text or additional graphic detail. The mark is flat and mono...

Logo

Black silhouette of a flying seagull emblem on white background.
Hollister logo

About Hollister

A solid black silhouette of a flying seagull rendered in a simple, stylized form. The bird is shown in profile with curved, tapered wings and a slightly forked tail; there is no text or additional graphic detail.

The mark is flat and monochrome on a plain white background, designed to read clearly at small sizes and as an emblem by itself.

What's in it: seagull (stylized)

Shapes: bird silhouette organic curved shape

Style: minimalist flat silhouette monochrome emblematic

A coastal or surf lifestyle cue: freedom, motion, seaside imagery (seagull) suggesting casual/outdoor apparel.

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

Hollister Logo History

Hollister Co. is a casual apparel brand launched by Abercrombie & Fitch Co. in the early 2000s with Southern California surf-inspired branding; the seagull silhouette is the brand's long-used emblem.

Frequently asked

Who owns this logo?

Hollister Co., a brand owned by Abercrombie & Fitch Co.

What does the seagull represent?

Visually it evokes a coastal/surf lifestyle—freedom and seaside imagery commonly used for casual apparel branding.

Is this the full Hollister logo?

The seagull is often used alone as an emblem; Hollister also commonly pairs it with the Hollister wordmark in branding.

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