Jack Daniels Logo

White ornamental typography and filigree arranged inside a tall, rounded-rectangle label set against a solid dark charcoal background. The brand wordmark "Jack Daniel's" is arched at the top in a distinctive serif display, below which sits...

Logo

Black ornate whiskey label with white "Jack Daniel's" wordmark and 'Old No.7' medallion.
Jack Daniels logo

About Jack Daniels

White ornamental typography and filigree arranged inside a tall, rounded-rectangle label set against a solid dark charcoal background. The brand wordmark "Jack Daniel's" is arched at the top in a distinctive serif display, below which sits a wreath-framed circular/oval medallion containing the text "Old No.7". Multiple lines of stacked serif and script type follow, reading "Tennessee / Sour Mash / Whiskey" with smaller legal and bottling text at the bottom.

The composition is entirely monochrome with decorative corner flourishes, horizontal rules, and symmetrical ornamental swashes that give the piece a vintage, engraved bottle-label appearance. The overall silhouette suggests a classic whiskey label rather than a standalone icon.

Shapes: ornate rounded rectangle label arched wordmark oval / circular medallion horizontal rules decorative filigree / swashes

Style: vintage ornate typographic monochrome label

Text in logo: Jack Daniel's

Evokes heritage, tradition and a classic distilled spirits (whiskey) label; suggests craftsmanship and age through engraved typography and ornamental framing.

Categories

Food and Drink
Jack Daniels Food And Drinks Brazil Jack Daniels

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Colors

Extracted from the image. How we pick the colors →

Charcoal (background)
#222222 · primary
White (text & ornament)
#FFFFFF · secondary

Jack Daniels Logo History

Founded by Jasper Newton 'Jack' Daniel in Lynchburg, Tennessee (established 1866). The design shown is the distillery's classic bottle label for Jack Daniel's Old No.7 Tennessee Whiskey; the product is known for the charcoal-mellowing (Lincoln County) process and is distilled and bottled by Jack Daniel Distillery in Lynchburg, Tennessee.

Frequently asked

What brand does this label belong to?

Jack Daniel's (classic Old No.7 Tennessee Whiskey label).

What does 'Old No.7' refer to on the label?

'Old No.7' is Jack Daniel's historic brand mark used on the label; its exact origin is not definitively known and is part of the brand lore.

What are the primary colours used in this logo?

Monochrome — dark charcoal (background) and white for the typography and ornamentation.

Is this an official bottle label or a simplified logo?

This is the classic, full bottle-label design used by the Jack Daniel's brand (ornamental typographic label).

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