Levi's Logo
A bold red, batwing-shaped badge (trapezoid with an inward-curved top edge) containing a large white wordmark. The wordmark reads "Levi's" in a heavy sans-serif with an apostrophe; a small white registered trademark ® sits near the upper-ri...
Logo
About Levi's
A bold red, batwing-shaped badge (trapezoid with an inward-curved top edge) containing a large white wordmark. The wordmark reads "Levi's" in a heavy sans-serif with an apostrophe; a small white registered trademark ® sits near the upper-right of the badge.
The design is flat and high-contrast: the red field dominates while the white type and ® provide clear, simple legibility. There is a thin dark outline around the badge in the provided image.
What's in it: registered trademark symbol (®)
Shapes: batwing-shaped badge trapezoid (curved top) wordmark small circular registered mark
Style: bold flat minimalist badge wordmark
Text in logo: Levi's
Badge-like shape and bold wordmark suggest a clothing label or brand badge (familiar association with jeans/apparel).
Colors
Extracted from the image. How we pick the colors →
Levi's Logo History
Levi Strauss & Co. is an American apparel company founded by Levi Strauss in 1853 and is credited with popularizing riveted denim jeans. The red batwing wordmark is a widely used brand identifier applied to garments, tags and marketing.
Frequently asked
Is this the Levi's logo?
Yes — a red batwing-shaped badge containing the white "Levi's" wordmark and a registered trademark symbol.
What are the main colours?
Dominant colours are Levi's red (#C8102E), white (#FFFFFF), with a thin black outline (#000000).
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