Levis Logo
A solid red, batwing-shaped trapezoid forms the background of the logo. The bottom edge has two concave curves meeting in a shallow central dip, giving the shape a label-like or badge appearance. Centered on the red shape is a bold, black...
Logo
About Levis
A solid red, batwing-shaped trapezoid forms the background of the logo. The bottom edge has two concave curves meeting in a shallow central dip, giving the shape a label-like or badge appearance.
Centered on the red shape is a bold, black sans-serif wordmark reading "Levi's" with an apostrophe. A small circled registered trademark symbol (®) appears to the lower-right of the wordmark.
Shapes: batwing-shaped trapezoid wordmark small circled registered mark
Style: bold minimalist flat wordmark badge
Text in logo: Levi's
Badge-like 'batwing' label that evokes a jeans back-pocket tag or clothing label.
Colors
Extracted from the image. How we pick the colors →
Levis Logo History
Levi's is the brand name of Levi Strauss & Co., an American clothing company best known for denim jeans. The red 'batwing' label is a long-used visual device associated with the brand's jean labels and advertising.
Frequently asked
What does the batwing shape represent?
Visually it mirrors the label/badge shape used on Levi's jeans (a back-pocket/tag style), giving the logo a clothing-label feel.
What are the exact colors?
Primary deep red (#B9121B) with black (#000000) wordmark; white is used only as the surrounding background.
Is the ® part of the logo?
Yes — a small circled registered trademark symbol appears near the wordmark's lower right.
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