Lojas Americanas S/A Logo

A bold, uppercase red wordmark reading "LOJAS AMERICANAS" in a condensed sans-serif. The letters are evenly spaced and rendered in a flat, solid red with a clean geometric cut. The wordmark is framed by two thin horizontal red bars: one ju...

Logo

Red uppercase "LOJAS AMERICANAS" wordmark flanked by thin horizontal red bars on white background.
Lojas Americanas S/A logo

About Lojas Americanas S/A

A bold, uppercase red wordmark reading "LOJAS AMERICANAS" in a condensed sans-serif. The letters are evenly spaced and rendered in a flat, solid red with a clean geometric cut.

The wordmark is framed by two thin horizontal red bars: one just above and one just below the text, running the full width of the logo. Background is white and the overall look is simple, high-contrast and corporate.

Shapes: wordmark horizontal rectangular bars rectangle (implied frame)

Style: bold uppercase sans-serif minimalist flat corporate

Text in logo: LOJAS AMERICANAS

Framing and underlining of the name conveys emphasis and solidity; the bright red signals attention/retail signage.

Colors

Extracted from the image. How we pick the colors →

Vivid red
#E4001A · primary
White
#FFFFFF · secondary

Frequently asked

What text is shown in the logo?

The logo displays the uppercase text "LOJAS AMERICANAS".

What are the main colours?

A vivid red is the primary colour, placed on a white background.

Is there an icon or symbol besides the text?

No separate icon — the logo is a wordmark framed by thin horizontal red bars.

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