Lonsdale (clothing) Logo

About Lonsdale (clothing)

A high-contrast, monochrome logo showing a large black lion silhouette walking to the left positioned above a bold, arched wordmark. The main wordmark is a condensed, capitalised serif reading LONSDALE with tall vertical stems and slightly flared serifs; a thin curved baseline follows the arch of the letters. Beneath the arch, in much smaller capital letters, is the word LONDON.

Overall the mark is simple and bold, rendered entirely in black on a white background with a strong athletic/heritage feel created by the lion figure and condensed serif lettering.

What's in it: lion

Shapes: silhouette (animal) arched wordmark horizontal baseline condensed serif letterforms

Style: bold monochrome athletic heritage silhouette

Text in logo: LONSDALE LONDON

The lion silhouette and the word 'LONDON' suggest strength, heritage and a British/urban origin; overall evokes athleticism and toughness.