Lonsdale Logo

A solid, stylised blue lion silhouette strides above a bold, arched red wordmark reading LONSDALE in all caps. The lion is rendered as a simplified outline/fill with minimal internal detail and a slightly crouched, forward-facing profile....

Logo

Blue lion silhouette above red arched LONSDALE wordmark with 'LONDON' below on white background.
Lonsdale logo

About Lonsdale

A solid, stylised blue lion silhouette strides above a bold, arched red wordmark reading LONSDALE in all caps. The lion is rendered as a simplified outline/fill with minimal internal detail and a slightly crouched, forward-facing profile.

Beneath the red arched wordmark is a blue curved baseline and the smaller uppercase word "LONDON" centred below it. The design uses a two-colour palette (blue and red) on a white background and presents a compact, emblem-like layout.

What's in it: lion

Shapes: lion silhouette arched wordmark curved baseline uppercase wordmark

Style: bold minimal silhouette vintage sportswear two-colour

Text in logo: LONSDALE · LONDON

A lion above the wordmark evokes strength, power and traditional British sporting heritage; the arched, bold wordmark reads as a strong, established emblem.

Colors

Extracted from the image. How we pick the colors →

Navy blue
#16376A · primary
Crimson red
#C6282E · secondary
White
#FFFFFF · accent

Lonsdale Logo History

British sportswear brand founded in London in the 1960s, originally associated with boxing equipment and later known for apparel and streetwear.

Frequently asked

What animal is shown in the logo?

A stylised lion silhouette.

What text appears in the logo?

The large arched wordmark "LONSDALE" with the smaller word "LONDON" beneath it.

What are the main colours?

A deep navy blue and a crimson red on a white background.

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