Lotus Logo
A high‑contrast black-and-white circular badge: a thick white outer ring encloses a rounded triangular (curvilinear) shield shape outlined in white. The interior of the shield is black, creating a negative-space effect against the white out...
Logo
About Lotus
A high‑contrast black-and-white circular badge: a thick white outer ring encloses a rounded triangular (curvilinear) shield shape outlined in white. The interior of the shield is black, creating a negative-space effect against the white outlines.
Inside the shield is a white monogram of overlapping letters (ACBC) placed above a curved, serif wordmark reading "LOTUS" which follows the lower curve of the inner shield. Overall the artwork is a classic emblem/badge rendered in stark black and white.
What's in it: monogram (interlocking letters ACBC) wordmark 'LOTUS'
Shapes: circle (outer ring) rounded triangle / curved shield monogram letters curved wordmark
Style: emblem monogram classic high-contrast badge
Text in logo: LOTUS
automotive badge/crest (classic car manufacturer emblem)
Colors
Extracted from the image. How we pick the colors →
Lotus Logo History
This is the Lotus Cars badge; the monogram (ACBC) references founder Anthony Colin Bruce Chapman. Lotus Cars is a British sports/car manufacturer founded by Colin Chapman in the early 1950s.
Frequently asked
Which company uses this logo?
This is the emblem of Lotus Cars, the British sports/car manufacturer.
What do the interlocking letters mean?
The monogram letters represent Anthony Colin Bruce Chapman (ACBC), the company's founder.
What industry is this logo associated with?
Automotive — typically seen as a car manufacturer badge.
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