Michael Jordan Logo

Logo

Michael Jordan logo

About Michael Jordan

On a solid black square background sits a high-contrast white silhouette of a leaping human figure with legs splayed and one arm fully extended upward holding a round basketball. The silhouette is centered and rendered as a single flat shape (no internal detail), forming a dynamic, airborne pose.

Beneath the figure, in white uppercase letters, is a stacked wordmark: a small-line word 'MICHAEL' over a much larger, condensed 'JORDAN'. The overall composition is minimal, monochrome and focused on motion and athleticism.

What's in it: human silhouette basketball

Shapes: human silhouette circle (basketball) wordmark centered composition

Style: minimalist monochrome silhouette sporty bold wordmark

Text in logo: MICHAEL JORDAN

Evokes athleticism, leaping, motion and basketball performance (a dynamic jump/dunk pose).

Colors

Extracted from the image. How we pick the colors →

Black

#000000 · primary

White

#FFFFFF · secondary

Michael Jordan Logo History

This silhouette is widely known as the "Jumpman" mark and is used as the signature logo for Jordan Brand, the athletic footwear/apparel line associated with the Air Jordan product line. It originated in the 1980s as a mark tied to the Air Jordan series and has been used extensively on shoes and apparel.