M&M's Logo

A bold, lowercase wordmark reading "m&m's" rendered in a dark chocolate-brown fill. Each letter is a rounded, slab-serif style with an ampersand between the two m's and a small apostrophe-s after the second m. The brown letters are surroun...

Logo

Brown "m&m's" lowercase wordmark with cream inner stroke, white outline and black border.
M&M's logo

About M&M's

A bold, lowercase wordmark reading "m&m's" rendered in a dark chocolate-brown fill. Each letter is a rounded, slab-serif style with an ampersand between the two m's and a small apostrophe-s after the second m.

The brown letters are surrounded by a narrow cream/beige inner stroke, a thicker white outline, and a thin black outer border/drop shadow that gives the mark a layered, slightly embossed appearance. The overall look is chunky, playful, and compact.

Shapes: wordmark lowercase letters ampersand apostrophe outlined letters drop shadow/outer border

Style: bold playful rounded slab-serif outlined embossed

Text in logo: m&m's

The dark brown fill and rounded, candy-like lettering visually evoke chocolate or confectionery.

Colors

Extracted from the image. How we pick the colors →

Chocolate brown
#5C391E · primary
Off-white / cream
#E6D6C3 · secondary
White outline
#FFFFFF · accent
Black outer border
#000000 · accent

M&M's Logo History

M&M's is a long-established candy brand produced by Mars, Incorporated. The M&M's name dates to the brand's origins in the early 1940s and is associated with small candy-coated chocolates.

Frequently asked

What text appears in the logo?

The logo displays the lowercase wordmark "m&m's" (two m's separated by an ampersand, with an apostrophe-s).

What are the main colors?

A dark chocolate-brown fill, with a narrow cream/beige inner stroke, a white outline and a black outer border.

Is this an abstract symbol or a wordmark?

It's a wordmark — stylized text rather than a separate pictorial symbol.

Similar logos