Movistar Azul Logo

Logo

Movistar Azul logo

About Movistar Azul

A glossy, ribbon-like, three-dimensional letterform shaped as a lowercase 'm'. The mark is formed by two rounded peaks and a smooth valley between them; surfaces show layered blue gradients from deep navy at the lower edges to lighter cyan near the tops, with bright white highlights and reflective streaks giving a wet, plastic or liquid appearance.

The shape reads as an organic, flowing wave or ribbon rather than a geometric mark. Highlights and subtle inner shading create the impression of depth and curvature — the entire mark appears polished and tactile, with the lighter cyan tones concentrated near the upper ridges and a white sheen running diagonally across the center.

What's in it: stylised letter 'M'

Shapes: organic letterform 'M' ribbon-like curve wave 3D glossy form

Style: 3D glossy gradient liquid organic modern

Evokes movement, fluidity and connectivity through a flowing, wave-like 'M' form; the glossy finish suggests modernity and a tactile, approachable brand.

Colors

Extracted from the image. How we pick the colors →

Deep navy blue

#0E3F63 · primary

Cobalt blue

#2F6EA6 · secondary

Sky cyan

#34A7D6 · secondary

Bright highlight (near-white)

#F3FBFF · accent

Movistar Azul Logo History

This is the stylised 'M' brandmark used by Movistar, the telecommunications/mobile brand of Telefónica. The mark is commonly presented in green but has been used in blue variants (often called "Movistar Azul") for specific campaigns or visual treatments.

Frequently asked

Which brand uses this logo?

This stylised 'M' is used by Movistar, the telecommunications/mobile brand owned by Telefónica.

Is this the standard Movistar colour?

Movistar's primary colour is often green; this blue version is a variant used in some campaigns and materials (commonly referred to as Movistar Azul).