Purina Logo
A horizontal black rectangular panel contains a small red square at the left and a white serif wordmark to the right. The red square contains a high-contrast, geometric checker-like motif in black and white. The wordmark reads PURINA in all...
Logo
About Purina
A horizontal black rectangular panel contains a small red square at the left and a white serif wordmark to the right. The red square contains a high-contrast, geometric checker-like motif in black and white. The wordmark reads PURINA in all-capitals with a classic, slightly condensed serif typeface.
Overall the mark is high-contrast and minimalist: a bold red emblem at the left paired with a white serif logotype on a black field, producing a formal, traditional appearance.
What's in it: checkerboard
Shapes: square rectangle (horizontal background) wordmark checker/grid
Style: minimalist high-contrast serif wordmark flat classic
Text in logo: PURINA
A small checkerboard emblem (red square with contrasting blocks) placed beside a formal serif wordmark — visually suggests a seal or badge motif.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What text appears in the logo?
The wordmark reads 'PURINA' in white, all-capital serif letters.
What are the main colours?
Black background (#000000), white text (#FFFFFF), and a red emblem (#D71920).
What is the small red symbol?
A red square containing a high-contrast checker/grid motif (black and white blocks).
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