Rakuten Logo

A bold circular red badge containing a centered, uppercase white “R”. To the right of the badge is a black wordmark reading “Rakuten” in a clean, sans-serif style (wordmark visible in the image). The composition is simple and highly geometr...

Logo

White capital R inside a red circle with black Rakuten wordmark to the right.
Rakuten logo

About Rakuten

A bold circular red badge containing a centered, uppercase white “R”. To the right of the badge is a black wordmark reading “Rakuten” in a clean, sans-serif style (wordmark visible in the image). The composition is simple and highly geometric: a solid filled circle beside a horizontal wordmark.

Overall the mark is flat and minimal — the emblem functions as a monogram/badge while the adjacent black text provides the full brand name. There are no gradients, shadows, or ornate details visible.

What's in it: capital letter R badge/circle

Shapes: circle wordmark letterform

Style: modern minimalist flat geometric monogram

Text in logo: Rakuten

A simple monogram/badge — the white ‘R’ inside a red circle reads as a corporate or app icon-style mark paired with a wordmark.

Categories

Technology
Rakuten Technology

Colors

Extracted from the image. How we pick the colors →

Rakuten red
#BF1F2D · primary
Black
#000000 · secondary
White
#FFFFFF · accent

Rakuten Logo History

Rakuten is a Japanese e-commerce and internet services company founded by Hiroshi Mikitani in 1997. The company commonly uses a red circular 'R' badge alongside a black Rakuten wordmark as its visual identifier.

Frequently asked

What are the primary colors used in this logo?

Red (#BF1F2D), black (#000000) and white (#FFFFFF).

Does the logo include text?

Yes — a black wordmark reading “Rakuten” appears beside the red circular badge containing a white capital R.

What does the circular R represent visually?

Visually it functions as a monogram or badge — a simple, app-icon-like emblem using the letter R; further meaning is not evident from the image alone.

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