Rust-eze Logo

Logo

Rust-eze logo

About Rust-eze

A circular, vintage-style badge with a deep maroon background and concentric gold rings around the edge. A large diagonal yellow ribbon/wordmark cuts across the circle from lower-left to upper-right; the main, highly stylized wordmark sits on the ribbon in bold condensed letters with a slight 3D outline.

Smaller script text reading "Medicated" appears above the main wordmark near the top of the circle, and a curved line of small caps text along the bottom reads "Rear End Formula." The diagonal ribbon also contains the words "Bumper Ointment" in smaller uppercase letters beneath the main wordmark. The overall look is retro/automotive and badge-like.

Shapes: circle concentric rings diagonal ribbon/banner wordmark

Style: retro vintage badge bold wordmark script accent cartoon

Text in logo: Medicated • Rust-eze • Bumper Ointment • Rear End Formula

Evokes a retro automotive product badge — a car-care ointment or vintage service brand (medicated bumper/auto treatment).

Colors

Extracted from the image. How we pick the colors →

Maroon (deep red)

#7B1F23 · primary

Golden yellow (banner text)

#FFC425 · secondary

Dark brown (outline/shadow)

#3B1412 · accent

Light gold (inner ring/highlight)

#E6A21D · accent

Rust-eze Logo History

This is the fictional Rust-eze brand (Rust-eze Bumper Ointment) created for the Disney/Pixar Cars films, presented as a retro-style automotive ointment sponsor used in the movie's marketing and on-character livery.

Frequently asked

Is this a real brand or product?

No — Rust-eze is a fictional car-care brand created for Disney/Pixar's Cars films.

What words appear in the logo?

The visible text reads: 'Medicated', the prominent 'Rust-eze' wordmark, 'Bumper Ointment' on the ribbon, and 'Rear End Formula' curved along the bottom.