Shell Helix Logo
On the left is a stylised scallop shell emblem filled with bright yellow and outlined in strong red. To the right is a stacked wordmark: a small red "Shell" above a large, bold, uppercase "HELIX" set in a pale lime/chartreuse. Above the rig...
Logo
About Shell Helix
On the left is a stylised scallop shell emblem filled with bright yellow and outlined in strong red. To the right is a stacked wordmark: a small red "Shell" above a large, bold, uppercase "HELIX" set in a pale lime/chartreuse. Above the right side of the word "HELIX" are two curved swooshes — one red and one green — that arc upward and to the right.
The design is flat and geometric with solid fills, a heavy sans-serif uppercase wordmark for HELIX, and the recognizable shell emblem separated from the product name by white space. No gradients or photographic effects are present; colours are high-contrast and corporate in tone.
What's in it: shell curved swoosh
Shapes: scallop shell uppercase wordmark stacked wordmark curved swoosh/arc
Style: bold flat corporate geometric minimalist
Text in logo: Shell HELIX
A seashell (scallop) emblem; the upward curved swooshes suggest motion or forward progression.
Colors
Extracted from the image. How we pick the colors →
Shell Helix Logo History
Shell Helix is the motor-oil/lubricants product line marketed by Royal Dutch Shell; the logo pairs Shell's scallop emblem with the product wordmark HELIX.
Frequently asked
What brand is this logo for?
This is the Shell Helix logo — Shell's motor oil / lubricant product line.
What are the main colours used?
Primary colours visible are Shell yellow (#FFD100), Shell red (#E4001A), lime/chartreuse for HELIX (#D6DF3B), and a darker green for the swoosh (#83B900).
What industry is this logo associated with?
Automotive lubricants and petroleum (motor oil).
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