Smirnoff Logo

A symmetrical heraldic badge composed of a central silver/gray stylized star or compass shape with a small three-point crown at the top. A curved red ribbon/banner overlays the center of the emblem, folded at the ends and carrying a bold wh...

Logo

Red curved ribbon with 'SMIRNOFF' in white over a silver star/crest topped by a crown.
Smirnoff logo

About Smirnoff

A symmetrical heraldic badge composed of a central silver/gray stylized star or compass shape with a small three-point crown at the top. A curved red ribbon/banner overlays the center of the emblem, folded at the ends and carrying a bold white uppercase wordmark.

The ribbon has subtle darker and lighter gradients and thin dark outlines that create a slight 3D effect; the silver star/crest behind it also shows tonal facets and darker edges that suggest a metallic finish. Overall the mark reads as a traditional, badge-style emblem combining a banner, crown, and pointed star/crest.

What's in it: crown ribbon/banner stylized star/crest

Shapes: curved ribbon/banner symmetrical starburst/crest crown wordmark

Style: heraldic badge vintage gradient metallic

Text in logo: SMIRNOFF

The crown and heraldic ribbon/crest visually evoke tradition, premium/royal quality and an award-like badge.

Colors

Extracted from the image. How we pick the colors →

Deep red (ribbon)
#B41F2C · primary
Silver/steel (crest)
#C0C6CA · secondary
Dark gray (outlines/shadows)
#4D4F52 · accent
White (wordmark/highlights)
#FFFFFF · accent

Frequently asked

Does the logo include text?

Yes — a white uppercase wordmark reading 'SMIRNOFF' across a red curved ribbon.

What are the main colors?

Deep red for the ribbon, silver/gray for the crest, dark gray outlines, and white for the text/highlights.

What visual elements are most prominent?

A folded red ribbon/banner, a stylized silver star/crest behind it, and a small crown above the crest.

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