s.Oliver Logo

A red, handwritten-style script wordmark reading "s.Oliver". The lettering is connected cursive with a pronounced loop in the capital-style "O"; a small dot follows the initial lowercase "s" (forming "s.") and a registered trademark ® appea...

Logo

Red cursive wordmark "s.Oliver" with a dot after the s and a registered ® symbol.
s.Oliver logo

About s.Oliver

A red, handwritten-style script wordmark reading "s.Oliver". The lettering is connected cursive with a pronounced loop in the capital-style "O"; a small dot follows the initial lowercase "s" (forming "s.") and a registered trademark ® appears as a small superscript to the right.

The mark is single-colour (red) on a neutral/white background, with smooth, rounded strokes and an overall casual-elegant, signature-like appearance suited to a fashion brand.

Shapes: script wordmark connected cursive letters period/dot registered trademark symbol

Style: script cursive handwritten elegant minimal

Text in logo: s.Oliver

Signature-like, personal and approachable — the cursive script evokes a handwritten signature and fashion/lifestyle sensibility.

Colors

Extracted from the image. How we pick the colors →

Red
#B51515 · primary
White
#FFFFFF · secondary

s.Oliver Logo History

s.Oliver is a German fashion label founded by Bernd Freier in 1969 (originally launched as "Sir Oliver" and later shortened to s.Oliver). It grew into an international apparel and retail brand known for casual and accessible fashion.

Frequently asked

What does the logo text read?

The logo reads "s.Oliver" in a connected cursive/script style.

What color is the logo?

The logo is rendered in a solid red on a neutral/white background.

What type of company uses this logo?

It belongs to a fashion/apparel brand (s.Oliver).

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