SulAmerica Logo

About SulAmerica

A two-line corporate lockup. The top line is a large blue wordmark reading "SulAmérica" (notice the acute accent on the e), set above a thin orange horizontal bar that runs nearly the full width of the wordmark. The wordmark uses a clean, slightly condensed typographic style with a clearer emphasis on the capital A.

Beneath the orange bar is a smaller blue caption reading "associada ao ING" aligned left; to the right of that caption sits a small orange silhouette of a lion (the ING brand lion). The overall layout is flat, two-color and balanced for a corporate identity lockup.

What's in it: lion

Shapes: wordmark horizontal bar / underline animal silhouette (lion) caption text / lockup

Style: corporate minimal flat typographic partner lockup

Text in logo: SulAmérica associada ao ING

The orange lion silhouette visually signals association with ING; the lion commonly evokes strength and protection. The horizontal orange bar and blue wordmark present a corporate, trustworthy identity.