Tod's Logo

A simple black serif wordmark set on a white background. The logo reads in uppercase letters with noticeable, narrow serifs and even stroke contrast; there is a small apostrophe mark between the D and the final S. Overall the mark is minim...

Logo

Black serif uppercase wordmark "TOD'S" on a white background.
Tod's logo

About Tod's

A simple black serif wordmark set on a white background. The logo reads in uppercase letters with noticeable, narrow serifs and even stroke contrast; there is a small apostrophe mark between the D and the final S.

Overall the mark is minimal and wordmark-only, using condensed, elegant letterforms and tight horizontal spacing to create a refined, classic appearance.

Shapes: wordmark uppercase letterforms apostrophe

Style: serif minimalist classic elegant

Text in logo: TOD'S

Elegance and high-end/heritage fashion (conveyed through a classic serif wordmark).

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

Frequently asked

What text appears in the logo?

TOD'S

Is this a symbol or wordmark?

A wordmark (text-only) with an apostrophe detail.

What are the main colours?

Black text on a white background.

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