Vivo Celulares Logo

A glossy, three-dimensional abstract human figure rendered in rounded, blobby shapes and finished in rich purple with lighter lavender highlights and darker purple shading. The figure leans slightly forward and casts an elongated oval shado...

Logo

Purple glossy 3D abstract human figure with vertical 'vivo' wordmark in purple.
Vivo Celulares logo

About Vivo Celulares

A glossy, three-dimensional abstract human figure rendered in rounded, blobby shapes and finished in rich purple with lighter lavender highlights and darker purple shading. The figure leans slightly forward and casts an elongated oval shadow beneath it.
To the left of the figure is a lowercase wordmark reading "vivo" in a solid purple, shown rotated vertically (letters stacked top-to-bottom). The overall look is playful and modern, with smooth reflections and soft edges creating a gel-like, plastic appearance.

What's in it: abstract human figure

Shapes: rounded anthropomorphic figure oval shadow vertical wordmark

Style: 3D glossy rounded playful modern

Text in logo: vivo

An abstract person/figure suggesting human connection, approachability and movement (social/communication focus).

Colors

Extracted from the image. How we pick the colors →

Deep purple
#6E2C83 · primary
Dark purple (shading)
#3B133F · secondary
Lavender highlight
#CF9FE0 · accent

Vivo Celulares Logo History

Vivo is the brand name of a Brazilian mobile telecommunications operator. The Vivo brand was launched in the early 2000s and is operated by Telefônica/Telefônica Brasil (part of the Telefónica group). The purple 'abstract person' motif and matching wordmark have been used in the brand's visual identity as a playful emblem of connectivity.

Frequently asked

Which company uses this logo?

This is the logo for Vivo, a Brazilian mobile telecommunications operator (Telefônica Brasil).

What are the main colors?

Various purples: a deep purple base, darker purple shading, and pale lavender highlights.

What does the symbol represent visually?

An abstract, rounded human figure that evokes connection, friendliness and motion.

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