Woocommerce Logo

A rounded rectangular purple chat-bubble (rounded corners and a small tail/point) containing the white, hand-drawn style letters "WOO" in all caps. To the right of the bubble is the brand wordmark in black, forming the full "WooCommerce" ma...

Logo

Purple chat-bubble with white 'WOO' and black 'Commerce' wordmark
Woocommerce logo

About Woocommerce

A rounded rectangular purple chat-bubble (rounded corners and a small tail/point) containing the white, hand-drawn style letters "WOO" in all caps. To the right of the bubble is the brand wordmark in black, forming the full "WooCommerce" mark (the "Woo" appears inside the purple bubble and "Commerce" appears as standard black text).

The design is flat and modern with high-contrast white text on a solid purple background; letterforms are rounded and friendly, and the overall layout pairs a pictorial chat-bubble emblem with a simple sans-serif wordmark.

What's in it: speech/chat bubble stylised text ('WOO')

Shapes: rounded rectangle (chat bubble) wordmark

Style: modern flat minimalist rounded friendly

Text in logo: WooCommerce

A chat/speech bubble motif that visually suggests communication, conversation or customer-facing interaction; overall friendly and approachable tone.

Colors

Extracted from the image. How we pick the colors →

Purple (bubble)
#96588A · primary
White (lettering)
#FFFFFF · secondary
Black (wordmark)
#000000 · accent

Woocommerce Logo History

Originally created as the e-commerce plugin product from WooThemes (launched around 2011) and later acquired by Automattic (the company behind WordPress.com) in 2015.

Frequently asked

What text appears inside the purple bubble?

The white, all-caps letters 'WOO' appear inside the purple chat-bubble.

What are the main colours?

A medium purple for the bubble, white for the 'WOO' lettering, and black for the adjacent wordmark.

What does the bubble shape suggest?

The speech/chat bubble evokes communication, customer interaction or service — a friendly, conversational tone.

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