wordpress Logo

On the left is a circular emblem: a black filled circle with a white ring near its edge and a white stylised serif 'W' centred inside. To the right of the emblem is a serif wordmark in a deep purple; the visible portion reads like the start...

Logo

Black circular emblem with white 'W' and adjacent purple serif WordPress wordmark.
wordpress logo

About wordpress

On the left is a circular emblem: a black filled circle with a white ring near its edge and a white stylised serif 'W' centred inside. To the right of the emblem is a serif wordmark in a deep purple; the visible portion reads like the start of "WordPress" (the lockup appears partially cropped) and there are two small circular marks/dots to the right of the wordmark.

The overall composition is a stacked emblem-plus-wordmark layout: a high-contrast black-and-white circular seal paired with a classic serif wordmark in purple. The treatment feels formal and editorial due to the serif letterforms and seal-like circle.

What's in it: stylised 'W' inside a circular seal wordmark text (partial, begins with 'Word') two small dots to the right of the wordmark

Shapes: circle ring wordmark serif letterforms small circular dots

Style: serif emblem wordmark classic minimal

Text in logo: WordPress

Seal-like circular emblem and serif 'W' convey a traditional, editorial/publishing identity (authority, publishing platform).

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary
Deep purple
#4B1C9E · accent

wordpress Logo History

WordPress is an open-source content management and blogging platform first released in 2003 by Matt Mullenweg and Mike Little. The circular 'W' emblem is the project's long-standing mark, commonly paired with the 'WordPress' wordmark; the project is distributed under the GNU General Public License and widely associated with Automattic (the company behind WordPress.com) and the broader WordPress community.

Frequently asked

Is this the WordPress logo?

Yes — it shows the circular 'W' emblem commonly used as the WordPress mark paired with the WordPress wordmark.

What are the main colours in this logo?

Visually the logo uses black and white for the circular emblem and a deep purple for the accompanying wordmark.

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