Abercrombie and Fitch Logo

A solid navy-blue silhouette of a standing moose, shown in profile with antlers raised and four legs visible. The animal shape is flat (no internal detail) and slightly stylized with smooth, organic contours. Beneath the moose sits a serif...

Logo

Navy-blue silhouette of a moose above the serif wordmark "Abercrombie & Fitch" on a white background.
Abercrombie and Fitch logo

About Abercrombie and Fitch

A solid navy-blue silhouette of a standing moose, shown in profile with antlers raised and four legs visible. The animal shape is flat (no internal detail) and slightly stylized with smooth, organic contours.

Beneath the moose sits a serif wordmark reading "Abercrombie & Fitch" in the same navy hue. The overall mark is monochrome, simple and classic in composition, with the animal icon centered above the company name.

What's in it: moose

Shapes: animal silhouette wordmark organic/irregular silhouette

Style: minimalist silhouette monochrome serif wordmark classic

Text in logo: Abercrombie & Fitch

Evokes wilderness and outdoors lifestyle through a single-animal (moose) silhouette; a classic, heritage apparel identity.

Colors

Extracted from the image. How we pick the colors →

Navy blue
#213A74 · primary
White
#FFFFFF · secondary

Abercrombie and Fitch Logo History

Abercrombie & Fitch is an American apparel retailer founded in 1892, known for casual, youth-oriented clothing and the use of the moose as a brand emblem in recent decades.

Frequently asked

What animal is shown in the logo?

A moose, shown as a solid silhouette profile.

What are the main colors?

A single navy-blue silhouette on a white background.

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