Fiat Logo
A horizontal row of four tilted, slanted panels (parallelograms) each containing a single bold, white uppercase letter: F, I, A, T. The panels are uniformly filled with a solid medium-to-deep blue and separated by narrow white gaps; each pa...
Logo
About Fiat
A horizontal row of four tilted, slanted panels (parallelograms) each containing a single bold, white uppercase letter: F, I, A, T. The panels are uniformly filled with a solid medium-to-deep blue and separated by narrow white gaps; each panel has a thin dark outline giving slight contrast against the white page.
The letterforms are heavy, geometric sans-serif shapes in white, centered within each slanted panel. Overall the composition reads as a segmented wordmark with a forward-leaning, dynamic appearance due to the consistent tilt of the panels.
What's in it: uppercase letters F uppercase letter I uppercase letter A uppercase letter T
Shapes: tilted parallelograms horizontal row wordmark panels
Style: bold geometric minimalist retro flat
Text in logo: FIAT
The repeated forward-tilted panels and bold letterforms visually evoke motion and forward momentum.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What text appears in the logo?
The logo shows the uppercase wordmark 'FIAT' with one letter in each panel.
How many panels are in the logo?
There are four tilted (slanted) rectangular/parallelogram panels, one per letter.
What are the main colours?
A deep blue fill for the panels and white for the letterforms, with a thin dark outline.
What industry is this logo associated with?
Automotive.
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