Juventus Logo

An upright oval crest with alternating black and white vertical stripes filling the interior. A thick white outline surrounds the oval; the central stripe is black and wider than the side stripes. A curved gold (yellow) band crosses the upp...

Logo

Oval black-and-white striped Juventus crest with gold arched band reading JUVENTUS and a small shield showing a crowned bull.
Juventus logo

About Juventus

An upright oval crest with alternating black and white vertical stripes filling the interior. A thick white outline surrounds the oval; the central stripe is black and wider than the side stripes.
A curved gold (yellow) band crosses the upper-middle of the oval; the uppercase wordmark "JUVENTUS" is set in bold black type across that band. Near the lower part of the oval is a small black shield containing a white rampant bull and a stylised crown above the shield.

What's in it: crown rampant bull shield

Shapes: oval vertical stripes arched band small shield wordmark

Style: traditional heraldic bold flat sports crest

Text in logo: JUVENTUS

Heraldic sports crest: black-and-white stripes signalling team identity; the crowned bull and shield evoke civic/heritage symbolism (Turin).

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · primary
Gold
#FFCC00 · accent

Juventus Logo History

This is the traditional oval crest used by Juventus Football Club for many decades; the club was founded in Turin in 1897. The club rebranded to a modern "J" wordmark crest in 2017, replacing this historic oval badge as the primary logo.

Frequently asked

Which club uses this crest?

Juventus Football Club (historic oval crest).

Is this the club's current logo?

No — Juventus introduced a new minimalist 'J' logo in 2017; this oval badge is the club's traditional/historical crest.

What does the bull represent?

The rampant bull is a heraldic symbol referencing the city of Turin and civic heritage.

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