Pepsi Logo

A bold, italicized uppercase wordmark reading "PEPSI" in a medium cobalt blue sits across the top left. Below the left portion of the wordmark is a solid horizontal red rectangle. To the right of the rectangle is a circular emblem: the circ...

Logo

PEPSI blue wordmark with a red rectangle and a red-blue circular globe separated by a white wavy stripe.
Pepsi logo

About Pepsi

A bold, italicized uppercase wordmark reading "PEPSI" in a medium cobalt blue sits across the top left. Below the left portion of the wordmark is a solid horizontal red rectangle. To the right of the rectangle is a circular emblem: the circle's top half is red and bottom half is dark blue, separated by a white wavy horizontal stripe; the circle has a thin black outline.

Overall composition pairs a geometric wordmark with a compact circular icon — the elements are aligned on a common baseline so the red rectangle and round emblem form a lower band beneath the text.

What's in it: abstract globe wave

Shapes: wordmark horizontal rectangle circle wavy stripe

Style: modern bold geometric minimalist flat

Text in logo: PEPSI

The circular emblem with a wavy stripe visually suggests a stylized globe and motion; the red and blue palette reinforces contrast and bold brand identity.

Colors

Extracted from the image. How we pick the colors →

Cobalt blue (wordmark)
#0B63B7 · primary
Vivid red (bar & globe top)
#E41D2D · primary
Navy blue (globe bottom)
#003A70 · secondary
White (wave)
#FFFFFF · accent
Black (outline)
#000000 · accent

Pepsi Logo History

Pepsi is an American carbonated soft drink created by Caleb Bradham in 1893 (originally called "Brad's Drink") and renamed Pepsi-Cola in 1898; it later became the flagship beverage of the Pepsi company and global brand PepsiCo.

Frequently asked

What brand uses this logo?

This is the logo of Pepsi, the carbonated soft drink brand.

What does the circular emblem represent visually?

Visually it reads as an abstract globe or circle split by a white wavy stripe, suggesting motion and a two-tone (red/blue) identity.

What are the main colors in the logo?

The dominant colors are cobalt blue, vivid red, navy blue, with white and a thin black outline as accents.

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