puma Logo
A solid black silhouette of a leaping big cat positioned to the right of a bold uppercase wordmark. The cat is mid-jump with legs extended and tail curved, creating a sense of forward motion. The wordmark reads "PUMA" in heavy, geometric up...
Logo
About puma
A solid black silhouette of a leaping big cat positioned to the right of a bold uppercase wordmark. The cat is mid-jump with legs extended and tail curved, creating a sense of forward motion. The wordmark reads "PUMA" in heavy, geometric uppercase letters; both mark and text are monochrome and placed on a light/white background.
Overall the composition is horizontal and minimal: a dynamic animal silhouette paired with a strong, compact sans-serif wordmark, rendered as a single-color (black) logo suitable for high-contrast reproduction.
What's in it: leaping puma (big cat)
Shapes: animal silhouette uppercase wordmark horizontal composition dynamic/diagonal motion
Style: minimalist silhouette monochrome bold modern
Text in logo: PUMA
Evokes speed, agility and athletic performance through a leaping big cat and bold wordmark.
Colors
Extracted from the image. How we pick the colors →
puma Logo History
Puma is a German sportswear company founded by Rudolf Dassler in 1948; the leaping cat motif has been the brand's primary emblem for decades and is used to symbolize athleticism and motion.
Frequently asked
Which company uses this logo?
This is the logo of Puma, a global sportswear and footwear brand.
What does the leaping cat represent?
Visually it represents speed, agility and athletic performance.
Is this logo single-colour or multi-colour?
This rendition is a single-colour (black) silhouette paired with a black wordmark on a white background.
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